Budweiser: Messi X Budweiser 644

Anna Watkins

Budweiser, a beer brand, launched a campaign to drive conversation about its brand when Lionel Messi broke Pele's record for the most goals scored for a single club.

Campaign details

Brand: Budweiser Brand owner: AB InBev Lead agency: COPA90 Contributing agencies: Deutsch, H&K Strategies Market: Global Sector: Beers & cider Media channels: Packaging & design, Public relations, Social media, Word of mouth, influencers No budget

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