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Betadine: 'Supporting my journey' - A social media program that follows the progress of five people to reach the goal of completing a triathlon for the first time.

This case study shows how Betadine, an OTC pharmaceutical brand, encouraged young people across the Middle East to adopt a more healthy lifestyle through a social media campaign that followed five people on a fitness journey towards competing in a triathlon.

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Betadine: &#39;Supporting my journey&#39; - A social media program that follows the progress of five people to reach the goal of completing a triathlon for the first time.

WARC helps you to plan, create and deliver more effective marketing

You’re in good company

Betadine: 'Supporting my journey' - A social media program that follows the progress of five people to reach the goal of completing a triathlon for the first time.