Betadine: 'Supporting my journey' - A social media program that follows the progress of five people to reach the goal of completing a triathlon for the first time.

Henry Rosas, Taizoon Dadla and Sakshi Mathur

This case study shows how Betadine, an OTC pharmaceutical brand, encouraged young people across the Middle East to adopt a more healthy lifestyle through a social media campaign that followed five people on a fitness journey towards competing in a triathlon.

Betadine: 'Supporting my journey' - A social media program that follows the progress of five people to reach the goal of completing a triathlon for the first time.

Henry Rosas, Taizoon Dadla and Sakshi Mathur

Campaign Details

Brand: BETADINE® Brand Ow Mundipharma Middle East Arena Media (Havas Group); Sky High Advertising Spread Communications (PR Agency) Bahrain, Kuwait, Lebanon, Oman, Pan Arab, Qatar, Saudi Arabia, United Arab Emirates Non-prescription, OTC products Online video, Public relations, Social media, Word of mouth, advocacy Up to 500k

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