Bank of New Zealand: The most prosperous ATM

Martin Wong, Belinda Lush, Lucy Grigg

Banking brand BNZ used a modified ATM, backed by a multimedia strategy, to transform the Chinese New Year experience and attract Chinese customers in New Zealand.

Campaign details

Brand: Bank of New Zealand Brand owner: Bank of New Zealand Lead agency: Colenso BBDO, MediaCom NZ Country: New Zealand Industries: Banks Media channels: Email marketing, Online display, Online video, Other & ambient media, Social media Budget: Up to 500k

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