Babyshop: The Gift of Mom

Children's retailer Babyshop increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates.

Campaign details

Brand: Babyshop Brand owner: Landmark Group Agency: FP7 McCann Dubai Contributing agency: Dejavu Market: United Arab Emirates Industries: Clothing & fashion retail Media channels: Cinema, Merchandise & free gifts, Mobile & apps, Online display, Online video, Packaging & design, Point-of-purchase, in-store, Social media, Word of mouth, influencers Up to 500k