Axe: Starladder 2018

Axe, the leading deodorant brand in Russia, created a branded online shop to increase sales via e-commerce.

Campaign details

Brand: Axe Brand owner: Unilever Agency: Initiative Country: Russian Federation Industries: Deodorants, anti-perspirants Media channels: Gaming & in-game advertising, Sponsorship - media Budget: Up to 500k

Executive summary

This project aimed to

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