AXE: Find Your Magic

This case study describes how deodorant brand AXE used WhatsApp to communicate with young Millennial men in Ecuador.

AXE: Find Your Magic

Vicente Caceres

Campaign details

Brand: AXEBrand owner: Unilever EcuadorLead agency: Initiative EcuadorContributing agencies: Agency ParadaisCountry: EcuadorIndustry: Deodorants, anti-perspirantsChannels used:Direct marketing, Mobile &...