AXE: Find Your Magic

Vicente Caceres

This case study describes how deodorant brand AXE used WhatsApp to communicate with young Millennial men in Ecuador.

Deodorants, anti-perspirants
Ecuador

AXE: Find Your Magic

Vicente Caceres

Campaign details

Brand: AXEBrand owner: Unilever EcuadorLead agency: Initiative EcuadorContributing agencies: Agency ParadaisCountry: EcuadorIndustry: Deodorants, anti-perspirantsChannels used:Direct marketing, Mobile &...

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