AXE: Artificial intelligence and targeting real deoderant shoppers

Male personal care brand Axe used AI in Russia to retarget its ads and communicate with the real deodorant shoppers.

Campaign details

Brand: Axe Brand owner: Unilever Lead agency: Initiative Country: Russian Federation Industries: Deodorants, anti-perspirants Media channels: Mobile & apps, Online display, Online video, Television Budget: 500k - 1 million

Executive summary

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