Al Arabia: Be A Man

Al Arabia for Outdoor Advertising, a Saudi outdoor company, used the issue of prostate cancer screening to grab the attention of decision makers in areas of business expansion.

Campaign details

Brand: Al Arabia Brand owner: Al Arabia Agency: FP7 McCann Riyadh Market: Saudi Arabia Industries: TV channels, services, programmes Media channels:Content marketing, Online display, Online video, Outdoor, out-of-home, Social media, Websites & 0k

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