adidas: Beyond the surface

Sportswear brand, Adidas, changed the conversation about inclusivity in water with its Beyond the Surface campaign promoting inclusive swimwear for women in MENA.

Campaign details

Brand: adidas Brand owner: adidas Lead agency: Havas Middle East Dubai Contributing agencies: Jack Morton UAE, MediaCom UAE, Lacosa Production Market: Middle East & North Africa (general region) Sector: Sportswear Media channels: Mobile & apps, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Social media, Television, Word ouf mouth, influencers 500k - 1 million

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