YouLead: Kalumal Pokuna – The mystical pond that changed over 2,000 lives

Career guidance programme, YouLead, achieved cut through with a youth audience in Sri Lanka.

Campaign details

Brand: YouLead Brand owner: YouLead Entrant company: Isobar Colombo Idea creation: Isobar Sri Lanka, Colombo / Youlead Project Office, Colombo / Viral Pool, Colombo 02 Media: Isobar Sri Lanka, Colombo PR: Isobar Sri Lanka, Colombo Market: Sri Lanka Employment, recruitment, staff Online video, Programmatic display, :Public relations, Social media Up to 500k