WeChat: We Remit

WeChat, a messaging, social media and payment app, launched WeRemit in Hong Kong to help Filipino and Indonesian domestic workers send money home efficiently.

Campaign details

Brand: WeChat Brand owner: Tencent Entrant company: Tencent, Shenzhen Market: Asia Sector: Websites, online services, apps Media channels: Online video, Outdoor, out-of-home, Social media, Word of mouth, influencers Budget: Up to 500k

Executive summary