WeChat: Moonments

WeChat partnered with the Great Wall of China to drive a ground-breaking social campaign for its 1.9 billion users that would reunite them despite the COVID pandemic.

Campaign details

Brand: WeChat Brand owner: Tencent Entrant company: Tencent, Shenzhen Market: Global Sector: Websites, online services, apps Media channels: Events & experiential, Mobile & apps, Social media, Virtual & augmented reality, Websites & microsites Up to 500k