Walls: IC Now Grab The Happiness

Walls, an ice cream company, increased sales during the 2020 COVID-19 lockdown in Malaysia by shifting its advertising towards home consumption.

Campaign details

Brand: WallsBrand owner: UnileverEntrant company: Mindshare Malaysia, Kuala LumpurMarket: MalaysiaSector: Dairy products, fats, oilsMedia channels: Social mediaBudget: Up to 500k

Executive summary

The Challenge: With the environment being so different...