Vogue Taiwan: Project UNI-FORM

Fashion magazine, Vogue, shifted perceptions of its brand amongst Gen Z by joining their battle for gender freedom in Taiwan.

Campaign details

Brand: Vogue Taiwan Brand owner: Condé Nast Entrant company: Vogue Taiwan, Taipei City Idea creation: Ogilvy Taiwan, Taipei City Market: Taiwan Sector: Magazines, periodicals, books Media channels: Events & experiential, Online video, Outdoor, out-of-home, Packaging & design, Social media, Websites & microsites, Word of mouth, influencers No budget