Visa: Brand role and sponsorship, reimagined

Payments provider, Visa, reimagined its Olympic and Paralympic sponsorship plans to secure its status as the leading cashless brand in a cash-dominant market in Japan.

Campaign details

Brand: Visa Brand owner: Visa Entrant company: BBDO Japan, Tokyo Idea creation: BBDO Japan, Tokyo / Visa, Tokyo Media: Dentsu Inc., Tokyo PR: Visa, Tokyo Market: Japan Sector: Credit cards & loans Media channels: Online video, Outdoor, out-of-home, Social media, Sponsorship - sports, Television 10 - 20 million