UnitedHealthcare: Take Advantage

UnitedHealthcare, the healthcare and insurance company, stood out in a crowded industry by making older customers feel better about themselves in the US.

Campaign details

Brand: UnitedHealthcare Brand owner: United Healthcare Entrant company: Leo Burnett, Chicago Idea creation: Leo Burnett Chicago, Chicago / United Health Group, Minnetonka Media: Horizon Media, New York / Eicoff, Chicago Market: North America Sector: Insurance Online video, Social media, Television 5 - 10 million