United Nations: The penguin and the whale

The United Nations partnered with WeChat in telling an animated tale with a tragic ending to Chinese students, to raise awareness of its Sustainable Development Goals and spark discussion of the global agenda facing us all.

Campaign details

Brand: United Nations Brand owner: United Nations Entrant company: Tencent, Shenzhen Market: China Sector: Charities & voluntary organisations Media channels: Events & experiential, Livestreaming, Online video, Public relations, Social media Up to 500k