Unilever: #ShaanSeShine

Sunsilk, a hair care brand, regained consumer franchise and achieved brand love in Pakistan.

Campaign details

Brand: Sunsilk Brand owner: Unilever Entrant company: Mindshare Pakistan, Karachi Market: Pakistan Sector: Hair care Media channels: Online video, Outdoor, out-of-home, Public relations, Social media, Television Budget: 500k - 1 million

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