Unilever: #DaaghonKaChampion

Surf, a laundry detergent brand, launched a campaign in Pakistan to regain market share from competitor brands and strengthen its position as the category leader.

Campaign details

Brand: Unilever Brand owner: Unilever Entrant company: Mindshare Pakistan, Karachi Market: Asia Sector: Laundry products Media channels: Newspapers, Outdoor, out-of-home, Public relations, Radio & audio, Social media, Television Budget: 1 - 3 million

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