Unilever Beauty That Cares: Add heart to cart

Unilever, a consumer goods company, launched the 'Beauty That Cares' campaign in the Philippines to help small businesses cope with the impact of the Covid-19 pandemic and to attract Gen Z and millennial consumers.

Campaign details

Brand: Unilever Beauty That Cares Brand owner: Unilever Entrant company: Unilever Philippines, Taguig City Idea creation: Ogilvy Philippines, Makati City Media: Mindshare Philippines, Taguig PR: Bridges PR, Makati City Market: Philippines Sector: Toiletries & cosmetics (general) Content marketing, Livestreaming, Mobile & apps, Online display, Online video, Pubic relations, Sales promotion, Social media, Word of mouth, influencers Up to 500k