Ülker: Cikolatali Gofret White launch campaign

Established Turkish chocolate brand Ulker needed to win new customers, grow sales and penetration, and attract youth to defeat a challenge to its market-leading chocolate-covered wafer.

Campaign details

Brand: Ülker Brand owner: pladis Global Entrant company: Tribal Worldwide Istanbul Idea creation: Tribal Worldwide Istanbul Media: Open, Istanbul Market: Turkey Sector: Confectionery Media channels: Online video, Outdoor, out-of-home, Social media, Television, Word of mouth, influencers Up to 500k