TRESemmé: #TresTips

Haircare brand, TRESemmé, targeted a niche market of upper-income women to win over users of mass-market shampoo to the category of premium haircare in Sri Lanka.

Campaign details

Brand: TRESemmé Brand owner: Unilever Entrant company: Mindshare, Colombo Market: Sri Lanka Sector: Hair care Media channels: Online video, Social media, Websites & microsites, Word of mouth, influencers Budget: No budget

Executive summary

TRESemmé targeted a niche market of upper income females aged 20 to 50 years in urban Sri Lanka with the objective of winning over users of mass market shampoo users to the category of a 'premium hair care consumer'. This was to be achieved by highli