Tourism Ireland: The Remote Influencer

Marketing body, Tourism Ireland, used local personalities in an emotive campaign showing the hidden gems of the country to keep Ireland top of mind as a travel destination during the pandemic.

Campaign details

Brand: Tourism Ireland Brand owner: Government of Ireland Entrant company: OMD London Market: Europe Sector: Destinations & locations Media channels: Content marketing, Word of mouth, influencers Budget: Up to 500k

Executive summary

Before the pandemic hit the tourism industry, Ireland heavily relied on influencers to promote the island with global visitors equating a huge contribution to Ireland's GDP in the region of €18bn.