Touch of Modern: What we can do

A campaign by ToMo, an e-commerce site catering to men, increased subscriptions and revenue by advertising products that could improve life during the 2020 COVID-19 lockdown.

Campaign details

Brand: Touch of Modern Brand owner: Touch of Modern Entrant company: Marketing Architects, Minnetonka Market: United States Sector: Furniture & fitting retail Media channels: Television Budget: Up to 500k

Executive summary

When COVID-19 began impacting brands and consumers everywhere, Touch of Modern (ToMo), a men's ecommerce site with curated products, pivoted their advertising and media strategy. In May of 2020, they launched a new national TV campaign called "What W