Toppen: The first TikTokable mall in Southeast Asia!

Toppen, a shopping mall, launched a campaign in Malaysia to engage with young people during the COVID-19 pandemic.

Campaign details

Brand: Toppen Shopping CentreBrand owner: Ikano GroupEntrant company: UM Malaysia, Petaling JayaIdea creation: Ensemble Worldwide, Petaling JayaMarket: MalaysiaSector: Shopping centres, mallsMedia channels:Mobile & apps, Online display,...