Toppen: The first TikTokable mall in Southeast Asia!

Toppen, a shopping mall, launched a campaign in Malaysia to engage with young people during the COVID-19 pandemic.

Campaign details

Brand: Toppen Shopping Centre Brand owner: Ikano Group Entrant company: UM Malaysia, Petaling Jaya Idea creation: Ensemble Worldwide, Petaling Jaya Market: Malaysia Sector: Shopping centres, malls Media channels: Mobile & apps, Online display, Online video, Sales promotion, Social media, Virtual & augmented reality Up to 500k