Toppen: Don't be #Jealous! See you at Toppen!

Toppen, a shopping centre in Johor Bahru, Malaysia, leveraged regional pride to promote its brand.

Campaign details

Brand: Toppen Shopping Centre Brand owner: Ikano Group Entrant company: UM Malaysia, Petaling Jaya Idea creation: Ensemble Worldwide, Petaling Jaya Market: Malaysia Sector: Shopping centres, malls Media channels: Events & experiential, Merchandise & free gifts, Mobile & apps, Newspapers, Online video, Outdoor, out-of-home, Radio & audio, Sales promotion, Search marketing, Social media, Television, Virtual & augmented reality, Word of mout 500k - 1 million