Times Of India: Maa Aashchen, Tumi Kothae? Phirey Esho Kolkata

Times of India, a newspaper, used the festival of Durga Pujo to reconnect with its female reader base in India.

Campaign details

Brand: Times Of India Brand owner: The Times Group Entrant company: Wunderman Thompson, Gurgaon Idea creation: Wunderman Thompson, Gurgaon / Times Of India, Gurugram Media: Times Of India, Gurugram PR: Times Of India, Gurugram Market: India Sector: Newspapers Merchandise & free gifts, Newspapers, Online video, Social media, Websites & microsites Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands