Times Of India: Maa Aashchen, Tumi Kothae? Phirey Esho Kolkata

Times of India, a newspaper, used the festival of Durga Pujo to reconnect with its female reader base in India.

Campaign details

Brand: Times Of India Brand owner: The Times Group Entrant company: Wunderman Thompson, Gurgaon Idea creation: Wunderman Thompson, Gurgaon / Times Of India, Gurugram Media: Times Of India, Gurugram PR: Times Of India, Gurugram Market: India Sector: Newspapers Merchandise & free gifts, Newspapers, Online video, Social media, Websites & microsites Up to 500k