Tim Hortons: Smile cookie 2020

Tim Hortons, the coffee chain, used the 2020 Smile Cookie campaign to enhance the spirit of community contribution and raise funds for various charities and causes.

Campaign details

Brand: Tim Hortons Brand owner: Restaurant Brands International Entrant company: Zulu Alpha Kilo, Toronto Media: Horizon Media, Toronto Market: Canada Sector: Restaurants & takeaways Media channels: Online video, Outdoor, out-of-home, Programmatic display, Radio & audio, Search marketing, Social media 3 - 5 million