The Telegraph: Changing the prayer and praying for change

The Telegraph, an English-language daily newspaper in West Bengal, launched a campaign in India to change a prayer for sons to a prayer for children during the Durga Puja festival.

Campaign details

Brand: The Telegraph Brand owner: ABP Pvt Ltd Entrant company: Wunderman Thompson , Kolkata Idea creation: Wunderman Thompson , Kolkata / Abp One, Kolkata Market: Asia Sector: Newspapers Media channels: Newspapers, Outdoor, out-of-home, Public relations, Radio & audio, Social media, Television, Websites & microsites Up to 500k

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