The National Lottery: The campaign so successful it was pulled

The National Lottery, a state-franchised lottery, drove sales for the Millionaire's Raffle in Ireland.

Campaign details

Brand: The National Lottery Brand owner: The National Lottery Entrant company: Core, Dublin Market: Irish Republic Sector: Lotteries, casinos, gambling Media channels: Email marketing, Mobile apps, Newspapers, Online display, Outdoor, out-of-home, Point-of-purchase, in-store, Radio & audio, Search marketing, Social media, Television, Video on demand, Websites & microsites 500k - 1 million