The National Lottery: Christmas lottery campaign

The National Lottery, the state-franchised lottery, changed the strategy of the campaign design to increase sales of the 2019 Christmas Lottery in Spain.

Campaign details

Brand: The National Lottery Brand owner: The National Lottery Entrant company: Contrapunto BBDO Madrid Idea creation: Contrapunto BBDO, Madrid Market: Spain Sector: Lotteries, casinos, gambling Media channels: Cinema, Magazines - consumer, Mobile & apps, Newspapers, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Radio & audio, Social media, Television, Websites & microsites 10 - 20 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands