Surf: AI-enabled antibacterial launch

Laundry detergent, Surf, launched its antibacterial variant in the Philippines by talking to consumers in moments that mattered.

Campaign details

Brand: Surf Brand owner: Unilever Entrant company: Mindshare Taguig Market: The Philippines Sector: Laundry products Media channels: Content marketing, Online video, Radio & audio, Social media, Television, Websites & microsites Budget: Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands