Sunsilk: Hydrated hair, hair-ppier me!

Shampoo brand, Sunsilk, collaborated with a local celebrity and a leading online retailer to co-create its new range in Malaysia.

Campaign details

Brand: Sunsilk Brand owner: Unilever Entrant company: Mindshare Kuala Lumpur Market: Malaysia Sector: Hair care Media channels: Livestreaming, Mobile & apps, Point-of-purchase, in-store, Public relations, Social media, Television, Word of mouth, influencers 500k - 1 million