Sudocrem: From Sudocrem to Super-crem

Irish antiseptic cream Sudocrem identified a key category motivator in a TV and digital campaign to reverse declining UK sales in a declining category.

Campaign details

Brand: Sudocrem Brand owner: Teva Pharmaceutical Industries Entrant company: McCann Health London Idea creation: McCann London / Teva UK, Harlow Market: Ireland, United Kingdom Sector: Non-prescription, OTC products Media channels: Online display, Online video, Social media Television 1 - 3 million