Subaru of America: Everyone loves an underdog

Subaru, a car manufacturer, established #MakeADogsDay in the United States to rally dog lovers around Subaru during its quietest month.

Campaign details

Brand: Subaru Brand owner: Toyota Motor Corporation Entrant company: Carmichael Lynch, Minneapolis Market: USA Sector: SUVs, 4x4s Media channels: Content marketing, Online display, Outdoor, out-of-home, Public relations, Search marketing, Social media, Television, Websites & microsites, Word of mouth, influencers 10 - 20 million