Subaru Canada: The greatest outback of all time

Subaru, an automobile manufacturer, launched a campaign in Canada to promote its Outback model and attract a younger audience to its client base.

Campaign details

Brand: Subaru Canada Brand owner: Toyota Motor Corporation Entrant company: Zulu Alpha Kilo, Toronto Media: OMD Canada, Toronto Market: Canada Sector: SUV, 4x4s Media channels: Cinema, Events & experiential, Magazines - consumer, Newspapers, Online video, Outdoor, out-of-home, Social media, Television 5 - 10 million