State Street Global Advisors: Uncovering the middle bias

Asset manager State Street Global Advisors used a long-form online video broken into several teasers to attract institutional investors and financial advisers to MDY, its mid-cap Exchange Traded Fund.

Campaign details

Brand: State Street Global Advisors Brand owner: State Street Corporation Entrant company: McCann New York Media: Fundamental Media, Boston Market: United States Sector: Investment Media channels: Content marketing, Online display, Online video, Programmatic display, Social media, Websites & microsites 3 - 5 million

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