Sport Chek: The gift you didn't get

Sport Chek, the sport retailer, opted for a different approach to achieve sales objectives in Canada.

Campaign details

Brand: Sport Chek Brand owner: Canadian Tire Corp Entrant company: Touché!, Montréal Market: Canada Sector: Clothing & fashion retail Media channels: Social media Budget: Up to 500k

Executive summary

In Canada, Boxing Week is the last retail event of the holiday shopping season. However, with more and more consumers already finishing their shopping list during Black Friday, Sport Chek – one of the country's leading sports retailer – had to opt fo