Speight's: The dance

Mainstream New Zealand beer Speight's needed to strengthen its brand and connect with younger drinkers to defend sales and share in a shrinking market, so it ran a campaign offering a new interpretation of its value of 'mateship'.

Campaign details

Brand: Speight's Brand owner: Lion Entrant company: DDB Aotearoa, Auckland Market: New Zealand Sector: Beer & cider Media channels: Cinema, Online video, Packaging & design, Programmatic display, Social media, Television, Video on demand, Websites & microsites 1 - 3 million