Sony Music: Where Music Lives

Sony Music, a music company, launched a campaign in Spain to strengthen its relationship with Amazon during the COVID-19 pandemic.

Campaign details

Brand: Sony Music Brand owner: Sony Entrant company: Performics, Madrid Market: Spain Sector: Music & theatre Media channels: Online display, Websites & microsites Budget: Up to 500k

Executive summary

Sony Music relied on Performics to build a collaborative partnership for the Spanish market to launch its campaign during last Christmas to boost its sales.