Smart Balance: Immunity bites

Emami, provider of healthcare products, successfully launched Smart Balance Immunity Boosting (SBIB) Cooking Oil in a market full of similar products in India.

Campaign details

Brand: Smart BalanceBrand owner: EmamiEntrant company: McCann, GurgaonMarket: IndiaSector: Dairy products, fats, oilsMedia channels: Online video, Print - general, unspecified, Product placement, Television, Word of mouth, influencersBudget:...