Ski-Doo: Escape Mountain

Snowmobile brand, Ski-Doo, created a 45-minute documentary to build hype among winter sports enthusiasts and grow sales in USA and Canada.

Campaign details

Brand: Ski-Doo Brand owner: BRP Entrant company: Touché! Montreal Idea creation: Touché!, Montréal Media: Touché!, Montréal Market: North America Sector: Motorcycles, bikes Media channels: Content marketing, Online video, Social media, Websites & microsites Up to 500k