SINGER: A new e-commerce strategy

A campaign by Singer Sri Lanka, a white goods retailer in Sri Lanka, increased sales by capitalising on the which to online transactions during the Covid 19 lockdown.

Campaign details

Brand: Singer Brand owner: Singer Sri Lanka Entrant company: Wavemaker Colombo Idea creation: Wavemaker Sri Lanka, Colombo Market: Sri Lanka Sector: Home appliances Media channels: Social media, Websites & microsites Budget: Up to 500k

Executive summary