Signal: Six-year school programme with cavity message

Signal, an oral care brand by Unilever, launched a campaign in Myanmar to educate children about oral hygiene.

Campaign details

Brand: Signal Brand owner: Unilever Entrant company: Unilever EAC Myanmar, Yangon Market: Myanmar Sector: Oral health Media channels: Outdoor, out-of-home, Product sampling, Websites & microsites Budget: Up to 500k

Executive summary

Tooth decay is happening at a large scale, not in some faraway place but in all countries. In Myanmar, cavity is #2 common health problem and at least 3 out of 10 children are having cavities. In the first-ever global study looking at the wider impac