Campaign details
Brand: Signal Brand owner: Unilever Entrant company: Unilever EAC Myanmar, Yangon Market: Myanmar Sector: Oral health Media channels: Social media, Television, Video on demand, Voice, chatbots Budget: Up to 500k
Executive summary
Throughout history, Myanmar women's voices have been unheard, vastly influenced by the social construct of "ana-de" which inhibited them to voice out their opinions. Signal took this challenge by launching the first TV branded content in the country
