Signal: Love signal

Toothpaste brand, Signal-123-Charcoal, pioneered a mechanism for audience interaction with its own branded TV content to gain market leadership with women in Myanmar.

Campaign details

Brand: Signal Brand owner: Unilever Entrant company: Unilever EAC Myanmar, Yangon Market: Myanmar Sector: Oral health Media channels: Social media, Television, Video on demand, Voice, chatbots Budget: Up to 500k

Executive summary

Throughout history, Myanmar women's voices have been unheard, vastly influenced by the social construct of "ana-de" which inhibited them to voice out their opinions. Signal took this challenge by launching the first TV branded content in the country