Siempre Libre / Stayfree: One for you, one for all

Stayfree, a brand of feminine care products, partnered with a local NGO, Pro Mujer, in Argentina to help women access information and menstruation products.

Campaign details

Brand: Siempre Libre / Stayfree Brand owner: Johnson & Johnson Entrant company: J3, Buenos Aires Idea creation: R/GA Buenos Aires Market: Argentina Sector: Feminine hygiene Media channels: Online video, Social media,Search marketing, Websites & microsites, Word of mouth, influencers Up to 500k