Sick Kids: Sick Kids vs conventional fundraising

Toronto, Canada's SickKids Children's Hospital needed to raise $1.3bn over six years to build a new facility so it ran a long-term campaign that evolved annually to drive one-off and monthly donations.

Campaign details

Brand: SickKids Foundation Brand owner: SickKids Foundation Entrant company: Cossette, Toronto Market: Canada Sector: Charities & voluntary organisations Media channels: Email marketing, Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Television, Word of mouth, influencers 1 - 3 million