Shell: Reimagining loyalty

In the UK, Shell, a multinational oil and gas company, revamped its Shell Drivers' Club programme by creating Shell Go+ to continue to stand out among other similar loyalty programmes.

Campaign details

Brand: Shell Brand owner: Shell UK Entrant company: Wunderman Thompson, London Market: United Kingdom Sector: Tyres, fuel, accessories, services Media channels: Email marketing, Mobile & apps, Online display, Point-of-purchase, in-store, Sales promotion, Social media Up to 500k

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