Shell Helix: Intent to purchase

Shell, an oil and gas company, grew the business by identifying and targeting consumers in China to drive sales conversion.

Campaign details

Brand: Shell Helix Brand owner: Shell Helix Entrant company: MediaCom, Shanghai Market: China (Mainland) Sector: Tyres, fuel, accessories, services Media channels: Content marketing, Outdoor, out-of-home, Programmatic display, Search marketing Budget: 3 - 5 million