Sheba: The cats that rule the world

SHEBA, the cat food, demonstrated culture as an effective bridge to brand relevance with its entertainment-led campaign in the USA.

Campaign details

Brand: ShebaBrand owner: MarsEntrant company: AMV BBDO, LondonMarket: North AmericaSector: Pet careMedia channels: Online video, Public relations, Search marketing, Word of mouth, influencersBudget: Up to 500k

Executive summary

The Oscar for best...

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